Now tell me Diversity Training isn’t important to your bottom line.

  • 18/11/2015
Image Of Highpoint Incident
Image Of Highpoint Incident

Here is a classic example of stereotyping and how it can damage even the strongest of brands. I was sitting in my office when my Project Manager walks in and says have you seen this article? I saw it on a UK website and it is about a racial profiling incident at the Highpoint Shopping Centre Apple store in Melbourne.

This piece of very negative publicity has gone viral for Apple.  How would your brand cope if this happened to your organisation?

Apple store racial profiling incident